Search Companion Marketing

Why has the name changed from “Search Companion Marketing” to “Display Select Keywords” #digitalltrends One reason, the name was changed because the name “Search Companion Marketing” was closely associated with the old method of targeting that depended primarily on search referrals. The name “Display Select Keywords” is more representative and descriptive of the selective keyword…

Conversion Rate Optimization

What is conversion rate optimization and how does it work? Conversion Rate Optimization (CRO) supports site performance by improving the ratio of site visitors converted into actual customers. CRO also assists in increasing sales, Click-through rates and other undefined goals without having to increase the amount of traffic coming to your website. Conversion rate results…