Search Companion Marketing

Why has the name changed from “Search Companion Marketing” to “Display Select Keywords” #digitalltrends

One reason, the name was changed because the name “Search Companion Marketing” was closely associated with the old method of targeting that depended primarily on search referrals. The name “Display Select Keywords” is more representative and descriptive of the selective keyword targeting that is used to target ads today.

Additionally, the name “Display Select Keywords” identifies the product as being a derivative of Keyword Targeting. Keyword targeting is a familiar concept to advertisers, so the perception of Display Select Keywords is as Googles more selective, higher-performing option of traditional Keyword Targeting, and not a completely new product advertisers have to familiarize themselves with.

Also, the behavior of this tuning is similar to the display portion of Search Network with Display Select campaigns (SNDS) so the ‘Display Select’ nomenclature keeps it aligned with its performance.

Please like and share the page for more information on Display Select Keywords Marketing

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s